Thursday, April 8, 2021

Who Do We Serve?

 We created the Arete Academy for people who are dissatisfied with the current school structure and wanted a way to make their learning matter. To give them a way to use their learning in a real way that will connect with other people. We also created it because we feel that the current format of education is not giving students skills that will lead to success outside of school. Seth Godin states that a group should figure out who their customers are and then create a product that they will connect with (in order to help "others become who they seek to become" (Godin 2018, 6).


I think we think we created the Arete Academy for others, but did we really create for ourselves to resuscitate or reinvent our careers? I know we were dissatisfied with what we were doing and how we were doing it. What ended up happening was that we had a group of adults we could rely on, bounce ideas off, combine ideas with and pull together rather than all pulling individually, which makes everything seem easier, even though we chose the harder way to do things.


Godin, Seth. This Is Marketing: You Can't Be Seen Until You Learn to See. Portfolio Penguin, 2018.

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