Saturday, July 18, 2015

Donovan, J. How to deliver a TED talk

Donovan, J. How to deliver a TED talk

anaphora--20--repeat at the beginning

epistrophe--20--repeat at the end

traductio--21--repeat in different parts


2  pranar, mistry 6th sense tech
17-19 simon sinek  start with why


Ch 1 Spread your ideas
4  pick 1 remarkable idea and share it in inspiring way
  TED 10 commandments
  1. do not use your normal stuff
  2. dream big
  3. tell a story
  4. do not sell stuff
  5. laughter is good
  6. show your passion
  7. connect with previous speakers
  8. do not talk about your successes
  9. do not read your speech
  10. finish on time

Ch 2 How to select your topic

10 Greatest joy I ever experienced?  Greatest lesson I ever learned? What is my life’s mission and how can I enlist others in my crusade

As build talk keep in mind  listener is thinking “what’s in it for me?”

13  captivate audience--make an enemy of status quo, see promise of tomorrow just out of reach but worth the effort

14 people want to make a difference
pick a single unifying message to deliver figure out amazing experiences that add emotional depth to the message

Ch 3  How to craft your catchphrase

19 catchphrase--3 words are best

21 two part catchphrase  2nd part positive sharply contrasting 1st part

Ch 4 how to be introduced

25 tell the audience what is in it for them

a great audience with a taste of the benefit they are going to get but does not go so far as to give away the best part

26 we respect authority but we trust people who are similar to us.  We are inspired to rise to action by people like us

27   For introduction provide whomever will introduce you 1 What’s in it for the audience  2 Maximize topical relevance 3 minimize biographical info
Review info with MC--have them practice

Ch 5 How to open your talk

30 first 10-20 seconds most important of the speech--peak of audiences engagement level Hook them fast.  Show them the benefits by giving them a reason to pay attention

**Most consistently successful opening--personal story
  1. Really be personal--make others the hero
  2. make sure story is directly relevant to core message
  3. make sure story is emotional, sensory, rich in dialogue--the story should be so specific the audience should be able to relive it with you

Shocking statement other opening--usually rely on statistics

Asking a powerful question
  • why and how q’s
  • Why q’s most enticing --once we know why things happen we want to know how to make good things happen and how to prevent bad things from happening
  • to successfully string multiple q’s together they must all have the same answer

36 Pre openings and post openings--match energy level of the room  

too much or too little tension preopening
too much joke too little use silence

37Opening call-back --talk about prior speakers, current events--should have an impromptu it should feel special

38  Post opening explicit promise of the benefits that your audience will get and how long it will take to get them

39  a great post opening--provide audience with visual metaphor of structure of speech “you will walk out of here with the the A’s of happiness in your toolbox”

      3 is the stickiest number

40  Do not open with a joke

Ch 6 How to build your speech body and transitions

45 make a statement or ask a question that gets the audience thinking about themselves while making them hungry for more
 Open  shares the what  
  body the why and how

46 body  3 sections--helps you to remember where you are and where you are going
Narrative structures
  1. situation-complication-resolution--changes perspective and calls them to action
            part 1  describe situation in neutral way--just give info
            part 2  hook them -tell why things are flawed
            part 3 offer solution that neatly and completely solves problem

      2. chronological--
      3. Idea-concepts- top ten style list

48 right brain--stories, activities
left brain--facts, strategies, tips, techniques

50  ask frequent q’s during each section so audience reflects on their own lives
51 smooth transition--employ a tease

Ch 7 How to conclude your talk

54 create sense of urgency--shorten sentences, add passion to your voice,
    all parts of conclusion must relate to central theme
    goal must be to reinforce the benefit to the audience--give the audience the next step they can take today to get moving in the right direction

can use fear card--”consequences of failure are...”

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